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Created for the Visual Communication Graduate Show, this identity reflects the 2021–2024 graduating group.
VISCOM2024.ZIP is a degree show identity inspired by the digital submission process, where projects are compressed into ZIP folders for assessment. Bright pink graphics and neon green stock create an energetic visual system representing the graduating group.
The identity spans print, digital and physical applications, centred around an oversized leaflet that invites visitors to ‘unzip’ and reveal information, competition work and student projects. A companion website and exhibition touchpoints extend the identity into a cohesive experience.